Long tail keywords are the best way, as per the best seo expert company Melbourne to find the best keywords for your eCommerce site. The long tail, as it’s called, refers to keyword phrases that are too broad or specific to carry much meaning.
Instead of searching for a single keyword phrase like “Long Tail Keyword” or “Overlap Keywords”, you can use tools like Google AdWords Keyword Planner and Moz’s Keyword Explorer tool to explore more specific target phrases.
Pay Attention to the ‘People Also Ask’ Section
One of the best ways to find long tail keywords is by looking at Google’s “People Also Ask” section. This section provides a list of questions that are related to the topic you are searching for. It is also utilised by the best seo expert company Melbourne for crafting a strategy.
For example, if you wanted to find out more about buying shoes online, Google would show you these questions: “How much do shoes cost?” and “How do I buy cheap shoes?” These two questions are related because they both ask where people can buy their next pair of running shoes or cheap sneakers without paying too much money.
Peek at Google Related Searches
To find long tail keywords, you can use Google’s related search tool.
For example, if you want to know how many people search for “dog clothes” and “cat clothes” separately, enter those phrases into the related searches box on Google and click on “Show me more results.” You will see a list of other searches that are related to your two main queries: dog+clothes and cat+clothes.
These are great places to start because they show how people might search for other topics once they have found what they were looking for in the first place!
Use Digital Keyword Research Tools
You can use a variety of digital keyword research tools to find long-tail keywords. These include:
- Google Keyword Planner. In this tool, you enter a word or phrase and see how many searches it gets every month. You can also see how competitive it is with other keywords in your industry, as well as what types of sites rank for it most often.
- Google Search Console (Google’s old name for Webmaster Tools). This tool gives you access to information about your website’s organic traffic and its backlinks from other websites on the web so that you can optimise them accordingly, if necessary, before launching any new campaigns or content marketing efforts aimed at attracting more visitors through these channels.
Visit Forums and Q&A Websites
As you’re researching keywords, the best seo expert company Melbourne suggests making sure to search forums and Q&A websites. This can be a great way to find out what people are searching for, and it’s usually more useful than just looking at Google Trends results.
Here are some examples of how you might use this information:
- Blog about your product in an industry-specific blog post (examples here).
- Create a series of blog posts with answers to questions about your product, such as “What size do I need?” or “Why should I get this product?” These answers can be used both by potential customers who visit your site as well as by other bloggers who write articles related to those topics.
You could also create content specifically tailored toward social media platforms like Facebook or Twitter—say something like “this is what I’m saying right now” when posting updates on these platforms so that users know who wrote them!
We hope you’ve found this guide to long tail keyword research helpful and that it has given you a better understanding of what to look for in the search engines. Remember: it’s important not just for your eCommerce site but for all your digital marketing campaigns!
