If you’re a marketer, you probably know that search engine optimisation is constantly changing and evolving. What worked last year won’t necessarily work this year, and your competitors are constantly adjusting their strategies to stay ahead of the game. That being said, here are some of the most important Adelaide SEO trends that you need to know in 2023:
Audience-targeted, not traffic-targeted content
You’d be surprised at how many companies still write content for search engines and not for humans. This is a huge mistake because it means that your customers are getting subpar information and not finding what they need. If you want to attract new customers, you need to get rid of this bad habit right away! Instead of focusing on keywords and backlinks alone (which can be confusing), focus on creating helpful content that solves problems for people who are looking for solutions or answers–and make sure it’s easy to read so anyone can understand it quickly.
Increased emphasis on author authority
Author authority is a term used to describe the influence that an author has on their audience. It’s based on the quality of content, not just the number of followers or social media engagement. Author authority is more important than brand authority because it’s more closely tied to organic search rankings than brand-based metrics like website traffic and mentions in news articles (which can be easily manipulated by bots). Authority signals are crucial for SEO Adelaide–they help search engines determine what sites should rank at the top of SERPs so users can find them quickly and easily. The better your content is perceived by Googlebot as authoritative and trustworthy, the higher up you’ll appear in search results!
Satisfying, helpful content
- Helpful, useful content is the most important thing you can create. It’s also the easiest to impress people with, so go ahead and do it!
- Useful, helpful content will be shared–and linked to–more often than any other kind of content. This means that if you create something useful (and shareable), it will get more traffic than anything else on your site. In fact, some studies suggest that readers are twice as likely to read an article if they think it’ll answer their questions or solve their problems–so if your goal is engagement from readership then creating helpful articles would certainly seem like a good idea!
SEO competitor analysis
SEO competitor analysis is a great way to understand what your competitors are doing, and how you can position yourself as an authority in the market. By looking at their content, keywords, and other factors, you can see where there’s an opportunity for improvement. Competitive analysis will help you identify gaps in the market that need filling–and also give your insight into how others may be trying (or failing) to fill those gaps.
In conclusion, you should always be on the lookout for new trends in SEO Adelaide. While some will come and go quickly, others will stick around for years. As long as you keep up with these trends, you’ll have an edge over your competitors who are less informed about what’s going on in the industry!