Email marketing is a powerful tool for businesses. It helps you reach potential customers, build brand awareness, stay in front of existing customers, and drive sales. Digital marketing agency nz says that it can also be easy to make mistakes when it comes to email marketing that can hurt your brand. That’s why we’ve compiled this list of the five most common mistakes people make when using email marketing:
Relying Too Much On Automation
Automation is a useful tool for email marketing, but it can also be a crutch. For example, if you have an automated drip campaign set up with your customer database and all of the emails are going out without any interaction from you or your digital marketing agency nz team, it’s easy to ignore what’s happening in the data. You might be missing opportunities to tweak things based on what’s working well and what isn’t–or even worse, sending out messages that aren’t relevant at all!
In addition to saving time and effort (which are both valuable), automation allows you more freedom when planning out campaigns because there are fewer elements involved in creating them. But just because something is easier doesn’t mean it’s necessarily better; sometimes we need humans involved so they can look at things analytically instead of relying solely on formulas or scripts written by coders who don’t know anything about marketing strategy.
Sending Emails With Tunnel Vision
When you send an email, it’s important to focus on the recipient and not just your product. A great way to do this is by using customer data to personalize emails. This can be as simple as including the name of a customer in their welcome email or more complex by sending them personalized offers based on what they’ve bought before.
Email templates should also be responsive so that they look good across all devices and screen sizes, which is especially important if you’re sending emails from an app or mobile device where things look smaller than usual (and therefore potentially less appealing). Engaging with Digital Marketing Agency Christchurch allow businesses large and small alike save time by automatically scheduling their out-of-office replies for them so they don’t have to think about it anymore!
Overusing Urgency Tactics
Urgency tactics are a great way to get people to take action, but they should be used sparingly. If you’re using urgency tactics all the time, your email subscribers will start to feel like they always need to act right now. And when that happens, people will stop paying attention altogether.
This is especially true for those who have bought from you before–they know what they’re getting into when they sign up for your emails and might not feel as pressured by these messages than someone who has never purchased anything from you before (or even visited your website).
Overusing Urgency Tactics
Urgency tactics are effective, but overuse can lead to negative results. It’s important to remember that email marketing is a long-term game and you need to be patient with your campaigns.
If you do use urgency tactics, make sure it’s clear what the deadline is and why it matters. You also need to be careful not to overwhelm people with too many deadlines–if they’re constantly being asked for their attention or time, they’ll get tired of responding and may start ignoring your emails entirely (or worse yet, unsubscribing).
Using A Directionless Email List
You may have heard of the term “spray and pray”, which refers to a marketer’s strategy of sending out as many emails as possible in hopes that at least one will resonate with its intended audience. While this approach can be effective for some businesses, digital marketing agency nz suggests that it usually best not to follow it when you’re trying to grow your brand through email marketing.
Instead of sending blanket messages to everyone on your list without any idea who they are or what they want from you, segmenting your list means dividing it into smaller groups based on specific criteria like location or purchase history (or both). This allows you to send targeted messages that will resonate more strongly with each group–and therefore increase clicks, conversions and sales overall.
Segmenting also helps keep things organized: when all of your contacts are grouped together into one big folder labelled “Email List,” finding specific individuals becomes difficult if there are lots of them (and there will be). By separating them into smaller groups instead–e.g., one called “Frequent Shoppers”–it’ll be easier for both yourself and anyone else involved in managing these campaigns (like employees) know exactly where everyone is located within the system at any given time without having too much clutter around their inboxes!
Conclusion
I hope you’ve learned a lot about the mistakes that can hurt your email marketing efforts. Remember, it’s important to keep your emails personal, relevant and engaging–and that means not relying too much on automation or using urgency tactics too often. If you want to see results from your efforts (and who doesn’t?), then consider these tips before sending out another message!
